Yogi Footwear SS20 Collection
Posted on January 28 2020
For SS20, style, substance and sustainability are at the heart of Yogi Footwear, with an emphasis on quality and craftsmanship.
In our new Men’s SS20 range, we’ve added new twists to existing icons, widened our choice of sizes across a number silhouettes, and added a Sandal to the collection for the first time.
For our Women’s edit, we’ve introduced new colourways in our contemporary styles, as well as introducing the Women's Caden into our classic collection.
Jordan Stephens, better known as one half of hip-hop duo Rizzle Kicks, is the face (and feet) of our SS20 #GoFeetFirst collection, which features our laid-back styles, in classic shades and fresh colours for the new season.
Born in the 90s just like Yogi Footwear, Jordan is Brit School alumni and has performed with Harley Alexander-Sule as Rizzle Kicks since 2008.
A man of both style and substance, Jordan has used his platform to talk about the issues that matter to him, using his music to address social problems, and fronting a mental health campaign for the charity YMCA. Last year he went solo with his new singles Found in Space and Shadow Love, so to celebrate the start of the new decade we enlisted Jordan to front our new campaign.
The #GoFeetFirst campaign for 2019 and 2020 celebrates the natural style and sustainability of the Yogi Footwear brand by focusing on our superior craftsmanship and supportive construction. Since the 90s, we have been designing shoes to take people on an adventure, and our premium quality together with our footwear's smart-casual appeal works perfectly with a modern wardrobe.
New colours for the season include earth inspired natural tones, with greens and blues adding subtle and sophisticated highlights to the range. We design our shoes to be worn with or without socks, and they can be teamed with simple, stylish loose tailored layers, authentic denim jeans or military inspired fatigue pants.
The original Yogi Footwear brand was inspired by the negative heel, which was born out of the musical subcultures of the 70s and 80s. The design which slants down from the toes to the heels aims to promote good posture, with the shape emulating the way feet walk into sand.They are the perfect choice for weekend adventures, offering support and comfort for off-duty activities. All of our Heritage styes feature the embossed Yogi footprint on the sole.
Our classic range of moccasin styles, which are all hand crafted, feature full leather uppers, leather laces and natural crepe and Vibram sole units. The Classic collection has an unlined moccasin construction, which facilitates the reduction of glue in the manufacturing process.
The Contemporary range features modern silhouettes, which are juxtaposed with traditional construction methods, including soles engineered from natural crepe. These functional and durable styles deliver comfort and authenticity in equal measure.
Yogi Footwear is committed to sustainability, so we use locally sourced materials and recycled shoeboxes to lower the carbon footprint.
We have our own online store where you can purchase all of our designs, and stockists across the UK, Australia, Belgium, Portugal, Spain, France, Denmark, Sweden, Japan and USA if you wanted to try a pair on before you buy.